The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.

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Title Date published
Introduction to the Principles of Marketing Podcasts 2008-09-29
The European Marketing Environment 2008-09-29
Market Segmentation 2008-10-06
International Marketing 2008-10-13
Services and non-profit marketing 2008-10-20
Business-to-business Marketing 2008-10-27
Marketing information and research 2008-11-03
E-marketing and new media 2008-11-10
Marketing Dynamics 2008-11-17
Retailers and Wholesalers 2008-11-24
Consumer Behaviour 2008-12-01
Anatomy of a product 2008-12-08
Product management 2008-12-15
Public relations and sponsorship 2009-01-12
Marketing planning, management and control 2009-01-19
New product development 2009-01-26
Pricing, context and concepts 2009-10-19
Pricing strategies 2009-10-19
Marketing channels and logistics 2009-10-19
Integrated marketing communication 2009-10-19
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